Client: Samsung
Agency: Barbarian
Role: Creative Direction, Design Lead, UX/UI Design
Year: 2024
Agency: Barbarian
Role: Creative Direction, Design Lead, UX/UI Design
Year: 2024
Introduction
As the Design Lead at Barbarian, I spearheaded a team of designers in developing the product detail pages for the Samsung Galaxy Book4 Ultra, Galaxy Book4 Pro, and Galaxy Book4 Pro 360. Our mandate was to create distinct, engaging pages that highlighted the unique features and capabilities of each model, catering to their specific target audiences.
Design Strategy
Our strategy began with a detailed persona development, identifying key user groups based on each product's functionalities and features. These personas informed our design decisions for each product page:
Design System
We developed a vibrant, user-centric design system that served as the backbone for all three product pages:- Vibrant Colors: Used as the primary screen fill, these colors enhanced the dynamism and appeal of the user interface, creating an engaging visual experience.
- Touch Function: A unified visual code featuring a hand interacting with the screen was implemented across all pages, effectively showcasing the products' innovative touch capabilities.
- Product Differentiation: Each product's unique selling points were highlighted through tailored UI elements and content, ensuring clear communication of their distinct features and benefits.
Design Process
In collaboration with Samsung and our strategy team, I guided our designers through a meticulous design process. This involved structuring each page to ensure clear communication of key selling points, aligning with the identified personas and their needs. Our collaborative approach ensured that the design met and exceeded client expectations, effectively differentiating each product in a crowded market.Design Challenge
A significant challenge we faced was determining the most effective way to showcase the devices' screens, a critical aspect of the product detail pages. After experimenting with various approaches, including abstract visual imagery and focusing on the UI and software, we ultimately decided to highlight the UI and software. This approach directly communicated the products' features and allowed for clearer differentiation between the models, ensuring the product detail pages effectively conveyed the unique value proposition of each Galaxy Book4 series model.Results
The Samsung Galaxy Book4 series product detail pages received positive feedback for their clarity, user engagement, and ability to showcase the distinct features of each device. The decision to focus on the UI and software in the product screens effectively highlighted the high performance of the Galaxy Book4 Ultra, the creative capabilities of the Galaxy Book4 Pro 360, and the portability of the Galaxy Book4 Pro, catering to the unique needs and preferences of their respective target personas. The project's success reinforced the importance of aligning design decisions with product features and audience expectations, contributing to a stronger market position for the Galaxy Book4 series.