https://chiaochenlu.com Lu Fri, 29 Aug 2025 00:59:44 +0000 https://chiaochenlu.com en https://chiaochenlu.com/Home Mon, 08 Feb 2021 18:33:44 +0000 Lu https://chiaochenlu.com/Home https://chiaochenlu.com/PayPal-Rewards Fri, 29 Aug 2025 00:59:44 +0000 Lu https://chiaochenlu.com/PayPal-Rewards Client: PayPal Agency: R/GA Role: Product Design, Visual Design Year: 2025 PayPal partnered with R/GA to evolve its app from a transactional utility into an intelligent, trusted financial partner. Instead of adding features, this project reset the entire app experience with a unified, modernized design system that aimed to form new habits and create real value for users. My focus was leading design on the Rewards Stream—a tiered loyalty program with a bold visual identity, progress tracking, and “Monthly Drop” offers that reward engagement. ProblemThe existing rewards offering lacked: Clarity:&nbsp;Users struggled to understand point values and benefits.Motivation:&nbsp;Rewards felt static, and tier progression wasn’t communicated well.Brand alignment:&nbsp;The experience didn’t reflect PayPal’s ambition to be a financial partner.Aims Make rewards intuitive, dynamic, and fun.Provide clear progress tracking and engaging milestones.Reinforce trust with a cohesive design system across tiers and offers.Research InsightsThrough user testing and stakeholder workshops, we uncovered key drivers: Progress visuals motivate users. Progress bars and milestone nudges encouraged engagement.&nbsp; &nbsp; &nbsp; ︎︎︎“I love seeing I’m close to the next level. It feels like a game.” Clarity reduces friction. Simple conversions from points to value eliminated confusion.&nbsp; &nbsp; &nbsp; ︎︎︎“Zero thinking needed. I get it right away.” Exclusive experiences excite users. Offers like concert tickets and VIP deals elevated PayPal’s perceived value. Design Process1. Wireframes &amp; Information Architecture We began with low-fidelity wireframes to map a clear structure:L1 (Landing Page): Quick access to points overview, tier status, nudges, earning options, and redemption categories. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/adb999fd582e2c2a063afcad6cbb27f962e5b1cb190d943086b67fe05e0dfcda/L1_Wire.jpg" data-mid="237598319" border="0" src="https://freight.cargo.site/w/1000/i/adb999fd582e2c2a063afcad6cbb27f962e5b1cb190d943086b67fe05e0dfcda/L1_Wire.jpg" /> L2 (Details): Deep dives into milestones, benefits, and activity history. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/dec545362790b0e4c46a0255c1af84571efc419e82f57ca2eff38cac853b2490/L2_Wire.jpg" data-mid="237598361" border="0" src="https://freight.cargo.site/w/1000/i/dec545362790b0e4c46a0255c1af84571efc419e82f57ca2eff38cac853b2490/L2_Wire.jpg" /> We focused on modular card layouts to ensure scalability and content flexibility. 2. High-Fidelity VisualsThe visual design for the Rewards experience was built on Pentagram’s newly developed PayPal brand identity. Our team translated their brand guidelines into a scalable, product-ready design system: Brand-to-Product Translation: Adapted Pentagram’s bold typography, vibrant palette, and confident layouts into a cohesive UI system optimized for mobile use. Tier Differentiation: Blue, Gold, and Black tiers create a clear visual hierarchy and sense of achievement. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f1b66df75daa31b3b5716dc5789b7f3e521dcc14ced76858cbb62020ccc2a59b/Hi-fi.jpg" data-mid="237598609" border="0" src="https://freight.cargo.site/w/1000/i/f1b66df75daa31b3b5716dc5789b7f3e521dcc14ced76858cbb62020ccc2a59b/Hi-fi.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0229b094b3d84a8db90e213ac9b6c20d822c9675c34650445ba6026dc4c5eb20/Hi-fi-1.jpg" data-mid="237598728" border="0" src="https://freight.cargo.site/w/1000/i/0229b094b3d84a8db90e213ac9b6c20d822c9675c34650445ba6026dc4c5eb20/Hi-fi-1.jpg" /> Scalable Card System: Flexible card modules for offers, rewards, and content allowed for easy future growth and campaign integration. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3ad874778b6c2b279c847b49bcc14add0a67e1a0bf471efd8ac16a6bc0f022a9/Hi-fi-2.jpg" data-mid="237598665" border="0" src="https://freight.cargo.site/w/1000/i/3ad874778b6c2b279c847b49bcc14add0a67e1a0bf471efd8ac16a6bc0f022a9/Hi-fi-2.jpg" /> Modern &amp; Delightful Aesthetic:&nbsp;Elevated PayPal’s positioning from a utilitarian payments tool to a dynamic, trusted financial partner. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9796e67e22a69e2cff305512193da70bd784020637cd61c9a1d8fa20ae8ca559/Hi-fi-3.jpg" data-mid="237598667" border="0" src="https://freight.cargo.site/w/1000/i/9796e67e22a69e2cff305512193da70bd784020637cd61c9a1d8fa20ae8ca559/Hi-fi-3.jpg" /> This work demonstrates design system thinking—balancing a premium brand vision with accessibility, scalability, and implementation realities. 3. Final UI EvolutionWe carefully transitioned from wireframes → mid-fidelity → polished designs:Information density reduced cognitive load. Clear visual hierarchy prioritizes key actions (earn, redeem, explore).Animation and motion add delight without distraction. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8adcd6030c7bc3e25798870f112de495a165da4b031016c34120e07125902a9/ani.gif" data-mid="237598934" border="0" src="https://freight.cargo.site/w/1000/i/a8adcd6030c7bc3e25798870f112de495a165da4b031016c34120e07125902a9/ani.gif" /> Outcomes(Project not yet launched — metrics are projected) https://chiaochenlu.com/Samsung-Watch6 Sat, 06 Apr 2024 19:27:26 +0000 Lu https://chiaochenlu.com/Samsung-Watch6 Client: Samsung Agency: Barbarian Role: Creative Direction, Design Lead, UI/UX Design Year: 2023 IntroductionIn my role as Design Lead at Barbarian, I spearheaded the UI/UX design and strategy for the Samsung Galaxy Watch6 Classic and Galaxy Watch6 product detail pages. Tasked with establishing the design direction, my goal was to deliver a cohesive brand experience that distinguished the unique features and audiences of each model. I directly designed the Galaxy Watch6 Classic page, setting a design precedent that guided the creation of the Galaxy Watch6 page by a collaborating designer, all in alignment with Samsung’s global brand strategy. <img width="14173" height="7087" width_o="14173" height_o="7087" data-src="https://freight.cargo.site/t/original/i/2728d0ae0832af03fd1d997911f9ea3b68fd950919daf7b51e148408cfaa3b38/Galaxy-Watch6_Combo-KV_OOH_H_RGB.jpg" data-mid="208426911" border="0" src="https://freight.cargo.site/w/1000/i/2728d0ae0832af03fd1d997911f9ea3b68fd950919daf7b51e148408cfaa3b38/Galaxy-Watch6_Combo-KV_OOH_H_RGB.jpg" /> Design Objectives Develop engaging and informative product detail pages for the Galaxy Watch6 Series, showcasing them as an essential tool for wellness.Distinctly position the premium Galaxy Watch6 Classic against the more accessible Galaxy Watch6, emphasizing their respective target markets.Intuitively present product features, ensuring alignment with Samsung’s global strategy for brand cohesion. User PersonaWatch6 Classic:Ideal user values wellness, seamlessly integrating it into a professional, luxurious lifestyleAffluent users seek accessories supporting health goals while complementing professional attireIndividuals who value the enduring qualities of its design, appreciating its durability and timelessnessWatch6:Targets users prioritizing wellness and practicality, valuing innovationSeeks a watch fitting an active lifestyle without compromising functionality or style Drawn to the Watch6 for its lightweight design and versatility as a fitness companion <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/85c643c03e3e60beb257a16a6707f56d61a9119053a5115bb0aaf32599e0521d/04W.jpg" data-mid="208428460" border="0" src="https://freight.cargo.site/w/1000/i/85c643c03e3e60beb257a16a6707f56d61a9119053a5115bb0aaf32599e0521d/04W.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b83c5056843e5e87470c20e49ba5cca722c9da6719f0489077953c76ec87b311/03W.jpg" data-mid="208428461" border="0" src="https://freight.cargo.site/w/1000/i/b83c5056843e5e87470c20e49ba5cca722c9da6719f0489077953c76ec87b311/03W.jpg" /> Visual DesignVisual Design Goal: Delineate the unique positioning of the Watch6 Classic and Watch6 through targeted visual communication.Color Palette:Watch6 Classic: Chose colors resonating with the device's body, creating an elegant and emotive visual narrative.Watch6: Utilized a palette inspired by 'future nature', incorporating whites and creams for a clean, luxurious look that hints at futuristic elegance.Product Images:Watch6 Classic: Emphasized beauty and detail with 360° views and dynamic angles, including close-ups to spotlight intricate design features.Watch6: Focused on playful interactions and compositions, linking the product with vibrant, dynamic visuals to reflect its energetic appeal. <img width="3840" height="1910" width_o="3840" height_o="1910" data-src="https://freight.cargo.site/t/original/i/466673e5c63c0fab4279d99b9bad428b3c2b7b6a773ec3855a749c5867174d67/05W.jpg" data-mid="208432588" border="0" src="https://freight.cargo.site/w/1000/i/466673e5c63c0fab4279d99b9bad428b3c2b7b6a773ec3855a749c5867174d67/05W.jpg" /> <img width="3840" height="1926" width_o="3840" height_o="1926" data-src="https://freight.cargo.site/t/original/i/6d914482e9d357656e7fbeea78535f55335976d5f28f420642d3b15db1b4f85d/07W.jpg" data-mid="208432791" border="0" src="https://freight.cargo.site/w/1000/i/6d914482e9d357656e7fbeea78535f55335976d5f28f420642d3b15db1b4f85d/07W.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/ce7f0024a961bf0e2980cfe5f6624c7da2d9f86204e2b113b245d4a827dc6558/galaxy-watch6-classic-screen-scene03-pc.gif" data-mid="208432552" border="0" src="https://freight.cargo.site/w/960/i/ce7f0024a961bf0e2980cfe5f6624c7da2d9f86204e2b113b245d4a827dc6558/galaxy-watch6-classic-screen-scene03-pc.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d124a7039ce7d267cea2bf658dace42e637310d0df89d48c56c140acfed6a11a/06W.jpg" data-mid="208432553" border="0" src="https://freight.cargo.site/w/1000/i/d124a7039ce7d267cea2bf658dace42e637310d0df89d48c56c140acfed6a11a/06W.jpg" /> UI/UX DesignLayout OptimizationOptimized each section to fill 90-100% of the viewport height, ensuring content is engaging without overwhelming users.Implemented a clear visual hierarchy using scale and color contrast to guide the user’s eye.Designed for natural reading flow, adopting an oblique layout strategy that leads users diagonally from top to bottom and left to right.Interactive ComponentsImplemented a social-media-inspired overview section aimed at boosting engagement and streamlining the delivery of key CXPs information for enhanced efficiency.Implemented scroll-based animations and pop-ups to optimize the storage and presentation of product information.Presented product features in relatable language, demonstrating their impact on the user’s lifestyle. <img width="3840" height="3700" width_o="3840" height_o="3700" data-src="https://freight.cargo.site/t/original/i/1f1678b001c4c7d301aa894a949c5776f645bc7918cfcf90d1969eef4a571de7/08W.jpg" data-mid="208433855" border="0" src="https://freight.cargo.site/w/1000/i/1f1678b001c4c7d301aa894a949c5776f645bc7918cfcf90d1969eef4a571de7/08W.jpg" /> <img width="900" height="563" width_o="900" height_o="563" data-src="https://freight.cargo.site/t/original/i/9ce9d430d240f4653ac57c3512edf237ad683e29a8e645ddf9fef52a99505cd6/CleanShot-2024-04-06-at-23.02.25.gif" data-mid="208434158" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/9ce9d430d240f4653ac57c3512edf237ad683e29a8e645ddf9fef52a99505cd6/CleanShot-2024-04-06-at-23.02.25.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e6c05d0281190baa38da50141fa5e48e877092527aad310c5c3d8992edc66b08/09W.jpg" data-mid="208434668" border="0" src="https://freight.cargo.site/w/1000/i/e6c05d0281190baa38da50141fa5e48e877092527aad310c5c3d8992edc66b08/09W.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fbffb06aa0ef29dd739e690bbe271f168134ca89d4cfe41fd39e07cfe6577c36/10W.jpg" data-mid="208434670" border="0" src="https://freight.cargo.site/w/1000/i/fbffb06aa0ef29dd739e690bbe271f168134ca89d4cfe41fd39e07cfe6577c36/10W.jpg" /> <img width="3840" height="2954" width_o="3840" height_o="2954" data-src="https://freight.cargo.site/t/original/i/50c7e2769ecbe4de28ad032cf05833b2a101436c6351287bcb339768d2581344/11W.jpg" data-mid="208434614" border="0" src="https://freight.cargo.site/w/1000/i/50c7e2769ecbe4de28ad032cf05833b2a101436c6351287bcb339768d2581344/11W.jpg" /> https://chiaochenlu.com/Samsung-Holiday Wed, 03 Apr 2024 00:27:42 +0000 Lu https://chiaochenlu.com/Samsung-Holiday Client: Samsung Agency: Barbarian Role: Design Lead, Art Direction, Visual Design Year: 2022 Campaign GoalOur objective was to develop a cohesive and scalable visual identity for Samsung's 2022 Holiday Campaign. The aim was to infuse the festive spirit into the campaign while positioning Samsung's products as the quintessential holiday gifts. Design Process Exploration: In the initial phase, we presented four creative avenues for the campaign’s key visual: All of The Lights: Utilizing neon light effects to create a sense of excitement and anticipation for the holiday sales.A Pop of Holiday: Building upon Samsung's creative platform of using vibrant, colorful 3D elements to convey key messages. Abstract 3D objects add visual interest and draw attention to the products.Bundle of Bliss: Used intuitive holiday motifs like gift boxes, directly linking Samsung products with the gifting season. This concept visualized products on top of gift boxes, integrating gift box imagery on the screen displays.Lights, Flare, Action: Applied sparkles and spotlight effects to spotlight Samsung's offerings, metaphorically placing them center stage as the holiday season's stars. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e5b989163493a42d7b630bbaffd57a81e700cf0c067108e5ce14d1f209631ae3/01H.jpg" data-mid="208151062" border="0" src="https://freight.cargo.site/w/1000/i/e5b989163493a42d7b630bbaffd57a81e700cf0c067108e5ce14d1f209631ae3/01H.jpg" /> Refinement: Following client feedback, we selected the "Bundle of Bliss" direction for its direct conveyance of the holiday gifting theme. We enhanced the concept by shifting from a top-view to a straight-on view of an open gift box, placing the products inside. To amplify the festive feel, we introduced additional holiday ornaments into the background. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c6b3dcfe5e2bf501ff3b09f2c2e59f092c915cf9428a5caef2771ed8a73790c6/02H.jpg" data-mid="208150868" border="0" src="https://freight.cargo.site/w/1000/i/c6b3dcfe5e2bf501ff3b09f2c2e59f092c915cf9428a5caef2771ed8a73790c6/02H.jpg" /> Design SystemOur design system was crafted for flexibility and scalability, focusing on the detailed graphics, patterns, and icons related to the gift boxes. By adjusting colors and iconography, we established unique design codes for various holiday themes. For instance, Cyber Monday visuals were marked by blue tones and price tag icons, emphasizing sales, while the primary Holiday visuals featured crystal balls and gift boxes to celebrate the festive season. <img width="3840" height="1920" width_o="3840" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e49d114728fa89f95192c5f8ab197512063ddeecfec79936988ba1e72d2a873f/05H.png" data-mid="208151725" border="0" src="https://freight.cargo.site/w/1000/i/e49d114728fa89f95192c5f8ab197512063ddeecfec79936988ba1e72d2a873f/05H.png" /><img width="3840" height="1800" width_o="3840" height_o="1800" data-src="https://freight.cargo.site/t/original/i/68eaf3cc2c18dd9b21d1d326cc8d3ed1bd685ca6bdcd17556f19256f32bc76fe/03H.png" data-mid="208151105" border="0" src="https://freight.cargo.site/w/1000/i/68eaf3cc2c18dd9b21d1d326cc8d3ed1bd685ca6bdcd17556f19256f32bc76fe/03H.png" /> Animated Key Visuals <img width="1920" height="850" width_o="1920" height_o="850" data-src="https://freight.cargo.site/t/original/i/0e848f4bc4241a1b96a3b604c0774cc1c35b55df48123ba569a12da7489e9fa2/Samsung_Holidays_1920_850-copy.gif" data-mid="208149358" border="0" src="https://freight.cargo.site/w/1000/i/0e848f4bc4241a1b96a3b604c0774cc1c35b55df48123ba569a12da7489e9fa2/Samsung_Holidays_1920_850-copy.gif" /> LocalizationThe design system’s adaptability facilitated straightforward localization for holidays in diverse markets. For India's Republic Day, we used magenta, a color associated with unity and spiritual harmony in India, and incorporated landmarks like the Taj Mahal. For China’s Singles' Day, visuals focused on e-commerce cues, such as sales tags and credit cards, to resonate with the shopping-centric holiday.<img width="3840" height="1800" width_o="3840" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3465d4167852edb0e696f93d46de5f13254a254f60e0ec8c95be621b76a3eeb8/04H.png" data-mid="208151283" border="0" src="https://freight.cargo.site/w/1000/i/3465d4167852edb0e696f93d46de5f13254a254f60e0ec8c95be621b76a3eeb8/04H.png" /> TouchpointsThe visual identity was implemented across Samsung.com and social media channels for a consistent brand experience. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b5388b1898b0350af67e67ea2d2eb003097db419139eb433ade2f279d752e473/06H.jpg" data-mid="208152236" border="0" src="https://freight.cargo.site/w/1000/i/b5388b1898b0350af67e67ea2d2eb003097db419139eb433ade2f279d752e473/06H.jpg" /> Expansion into Global FilmsThe "open box" design concept extended beyond graphic elements, evolving into a central visual metaphor for Samsung’s global commercial campaign. This resulted in the creation of five global films, each beginning with the captivating perspective inside a gift box. As the box opens, the films reveal the delighted expressions of recipients receiving Samsung devices, perfectly capturing the joy of the holiday season. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fe128db1429d129e99928be1507d6fe3156b8b32e08c3b331060693b178ed742/08H.jpg" data-mid="208152309" border="0" src="https://freight.cargo.site/w/1000/i/fe128db1429d129e99928be1507d6fe3156b8b32e08c3b331060693b178ed742/08H.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f94bd4e4fa1b92b31fa3ad9b347f58804ba5e8f998ecd8fc4db4a06e9e97632a/07H.jpg" data-mid="208152265" border="0" src="https://freight.cargo.site/w/1000/i/f94bd4e4fa1b92b31fa3ad9b347f58804ba5e8f998ecd8fc4db4a06e9e97632a/07H.jpg" /> https://chiaochenlu.com/Samsung-GB4 Mon, 01 Apr 2024 01:58:41 +0000 Lu https://chiaochenlu.com/Samsung-GB4 Client: Samsung Agency: Barbarian Role: Creative Direction, Design Lead, UX/UI Design Year: 2024 IntroductionAs the Design Lead at Barbarian, I spearheaded a team of designers in developing the product detail pages for the Samsung Galaxy Book4 Ultra, Galaxy Book4 Pro, and Galaxy Book4 Pro 360. Our mandate was to create distinct, engaging pages that highlighted the unique features and capabilities of each model, catering to their specific target audiences. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/bfa421d0fb1ec88646aaf9019d88b21880755cc69a09816092ef47f1338d1e5e/Galaxy-Book4-Series-Animated-KV-Localization_16x9.gif" data-mid="208468977" border="0" src="https://freight.cargo.site/w/960/i/bfa421d0fb1ec88646aaf9019d88b21880755cc69a09816092ef47f1338d1e5e/Galaxy-Book4-Series-Animated-KV-Localization_16x9.gif" /> Design Concept North Star — “Feel the Premium Evolution” Design StrategyOur strategy began with a detailed persona development, identifying key user groups based on each product's functionalities and features. These personas informed our design decisions for each product page: <img width="3840" height="3958" width_o="3840" height_o="3958" data-src="https://freight.cargo.site/t/original/i/81504430cf804bbcb66ad3293a1980fc9015513047503750060c1fa30d69e7f1/01M.jpg" data-mid="207976410" border="0" src="https://freight.cargo.site/w/1000/i/81504430cf804bbcb66ad3293a1980fc9015513047503750060c1fa30d69e7f1/01M.jpg" /> Design SystemDespite targeting three distinct personas, we developed a unified design system to ensure a cohesive and premium experience across all product pages. This system, rooted in our North Star concept—'Feel the Premium Evolution'—served as a backbone that allowed us to consistently highlight the unique features and benefits of each Galaxy Book4 model while maintaining overall sophistication and elegance. Vibrant Color Palette: We carefully curated a vibrant color palette that exudes a sense of premium quality and innovation. These colors, used as the primary screen fill, enhance the visual appeal and dynamism of the user interface, creating an engaging and memorable experience. Touch Function: To highlight the innovative touch capabilities of the Galaxy Book4 series and emphasize the seamless, intuitive user experience that defines the premium evolution of these devices, we implemented a consistent visual code across all pages featuring a hand interacting with the screen. This unified touch interaction not only showcases the cutting-edge technology but also adds a humanistic touch to the page, creating a more relatable and engaging experience for users.Tailored Product Differentiation: While maintaining a cohesive design language, we strategically tailored UI elements and messaging to highlight each product's unique selling points and cater to the specific needs and preferences of our target personas. By striking a balance between consistency and customization, we create a premium experience that feels both familiar and purpose-built for each user group. <img width="3840" height="1690" width_o="3840" height_o="1690" data-src="https://freight.cargo.site/t/original/i/9505bc19ad9486eac6a8d124fd33ca973966689327abbab32e7c3154bc73e675/02M.jpg" data-mid="208054392" border="0" src="https://freight.cargo.site/w/1000/i/9505bc19ad9486eac6a8d124fd33ca973966689327abbab32e7c3154bc73e675/02M.jpg" /> <img width="1439" height="779" width_o="1439" height_o="779" data-src="https://freight.cargo.site/t/original/i/6475db1a59df6624cd824f1a7cee516c58724b98d511d44e8cf0d6370c61d5b3/galaxy-book4-ultra-touch-screen.jpg" data-mid="211004015" border="0" src="https://freight.cargo.site/w/1000/i/6475db1a59df6624cd824f1a7cee516c58724b98d511d44e8cf0d6370c61d5b3/galaxy-book4-ultra-touch-screen.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ac1cfe38bf3f6d1a9ea9d1ab699dbbea32789c6db3c23c5a6524b6426259c996/03M.jpg" data-mid="208055744" border="0" src="https://freight.cargo.site/w/1000/i/ac1cfe38bf3f6d1a9ea9d1ab699dbbea32789c6db3c23c5a6524b6426259c996/03M.jpg" /> UI/UX OptimizationImmersive Visuals and Strategic Call-Outs: We employed captivating, full-bleed images to create an immersive experience that immediately draws the viewer's attention. By strategically placing statistic call-outs alongside these visuals, we effectively highlight key competitive advantages (CXPs) of each product. This approach not only engages users but also directs their focus to the most compelling features. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/73d583694aa009aff99b08b1a919e98e8eb6f6eef3aecf82f834c25af043839b/05M.png" data-mid="211004266" border="0" src="https://freight.cargo.site/w/1000/i/73d583694aa009aff99b08b1a919e98e8eb6f6eef3aecf82f834c25af043839b/05M.png" /> Dynamic Video Integration for Intuitive Feature Showcasing: This strategic approach brings product features to life, making them more relatable and tangible for users. Engaging video content enhances the user experience, making it more interesting and easily digestible. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dde8018f804e8e60ac49daa1bb51573d38dfcffa3581b6654006eba4769f1784/V2.gif" data-mid="211005183" border="0" src="https://freight.cargo.site/w/1000/i/dde8018f804e8e60ac49daa1bb51573d38dfcffa3581b6654006eba4769f1784/V2.gif" /> Contextualizing Devices within the Ecosystem: To showcase the seamless integration of each Galaxy Book4 device within the broader Samsung ecosystem without overwhelming users, we strategically focused on presenting no more than two devices at a time in our visuals. Each scenario is accompanied by clear, concise copy that describes typical daily use cases, enabling the audience to easily understand and visualize how the device pairing can enhance their lives. <img width="3840" height="4064" width_o="3840" height_o="4064" data-src="https://freight.cargo.site/t/original/i/627b833c2c3a53570a53f0a514f40d9889f13e5fbc988b7bece845bff883e8f1/06M.jpg" data-mid="211004318" border="0" src="https://freight.cargo.site/w/1000/i/627b833c2c3a53570a53f0a514f40d9889f13e5fbc988b7bece845bff883e8f1/06M.jpg" /> ResultsThe Samsung Galaxy Book4 series product detail pages received positive feedback for their clarity, user engagement, and ability to showcase the distinct features of each device. The decision to focus on the UI and software in the product screens effectively highlighted the high performance of the Galaxy Book4 Ultra, the creative capabilities of the Galaxy Book4 Pro 360, and the portability of the Galaxy Book4 Pro, catering to the unique needs and preferences of their respective target personas. The project's success reinforced the importance of aligning design decisions with product features and audience expectations, contributing to a stronger market position for the Galaxy Book4 series. <img width="3840" height="3200" width_o="3840" height_o="3200" data-src="https://freight.cargo.site/t/original/i/f80cedf6e113ab48398803510cc5866fecb5bdc0598d3ed069ba964ab8489e03/04M.jpg" data-mid="208056278" border="0" src="https://freight.cargo.site/w/1000/i/f80cedf6e113ab48398803510cc5866fecb5bdc0598d3ed069ba964ab8489e03/04M.jpg" /> https://chiaochenlu.com/La-Roche-Posay Tue, 12 Jan 2021 21:48:21 +0000 Lu https://chiaochenlu.com/La-Roche-Posay Client: La Roche-PosayWork: Website Design, Email Marketing Templates, Digital Content Creation Project Role: Creative Direction, Art Direction, Visual Design Date: 2018-2021 Digital Content Creation <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/6e94e3231034b69097d8738491a27bdecdafb1c0f49b7b6039b60337e4f60368/1.gif" data-mid="94862635" border="0" src="https://freight.cargo.site/w/1000/i/6e94e3231034b69097d8738491a27bdecdafb1c0f49b7b6039b60337e4f60368/1.gif" /> Website Redesign of the Educational Center Hub <img width="4000" height="2680" width_o="4000" height_o="2680" data-src="https://freight.cargo.site/t/original/i/ecc91eec81e1e1e7096d9bed54453bff11390433d4d69c2f86a53b5a64cd95ed/Free-Device-Mockup---Top-view.jpg" data-mid="95446631" border="0" src="https://freight.cargo.site/w/1000/i/ecc91eec81e1e1e7096d9bed54453bff11390433d4d69c2f86a53b5a64cd95ed/Free-Device-Mockup---Top-view.jpg" /><img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/78b7a9e6040808f526df10d790412fc988f4976a704bc6d19343d51fb29aebd8/Scene-12---Extended-Screen---Phone.jpg" data-mid="95446632" border="0" src="https://freight.cargo.site/w/1000/i/78b7a9e6040808f526df10d790412fc988f4976a704bc6d19343d51fb29aebd8/Scene-12---Extended-Screen---Phone.jpg" /> Email Marketing Templates <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/82af0fb44483cfebfc6fb589dfbb55800c4fab63a9f13f338681aa4ba3d02bed/Simple-Mockup-Free-Scene.jpg" data-mid="95447542" border="0" src="https://freight.cargo.site/w/1000/i/82af0fb44483cfebfc6fb589dfbb55800c4fab63a9f13f338681aa4ba3d02bed/Simple-Mockup-Free-Scene.jpg" /> <img width="4088" height="2725" width_o="4088" height_o="2725" data-src="https://freight.cargo.site/t/original/i/6383f4d4547e8c28cf8bccc5713d816d76b8f0c8b1a717ee763bff3d515d9bb5/iPhoneX_In_Hand_MockupsForFree.jpg" data-mid="95440794" border="0" src="https://freight.cargo.site/w/1000/i/6383f4d4547e8c28cf8bccc5713d816d76b8f0c8b1a717ee763bff3d515d9bb5/iPhoneX_In_Hand_MockupsForFree.jpg" /><img width="5000" height="4904" width_o="5000" height_o="4904" data-src="https://freight.cargo.site/t/original/i/259e46d30cf5a15d26d0127a1b95e5165761551727ae17a2d7098f96571fe94a/Artboard.jpg" data-mid="95441833" border="0" src="https://freight.cargo.site/w/1000/i/259e46d30cf5a15d26d0127a1b95e5165761551727ae17a2d7098f96571fe94a/Artboard.jpg" /> https://chiaochenlu.com/Reinstein-Ross Mon, 25 Jan 2021 19:15:07 +0000 Lu https://chiaochenlu.com/Reinstein-Ross Client: Reinstein RossWork: Brand Identity Design, Website Design, Social Media Content, Packaging Design, Email Marketing Templates Project Role: Creative Direction, Art Direction, Visual Design Date: 2020 <img width="5103" height="3296" width_o="5103" height_o="3296" data-src="https://freight.cargo.site/t/original/i/64dda2cc7bf74f684e875a467ff100e4a327b3090f1b5aaeacaccfcdb5874638/2.jpg" data-mid="96470559" border="0" src="https://freight.cargo.site/w/1000/i/64dda2cc7bf74f684e875a467ff100e4a327b3090f1b5aaeacaccfcdb5874638/2.jpg" /> <img width="5103" height="3296" width_o="5103" height_o="3296" data-src="https://freight.cargo.site/t/original/i/f4d36fb0f60c478d812513029f88dd867bd8933d76754da21c7d941305ca00b4/2-08.png" data-mid="96470237" border="0" src="https://freight.cargo.site/w/1000/i/f4d36fb0f60c478d812513029f88dd867bd8933d76754da21c7d941305ca00b4/2-08.png" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/95f7cab0e7cf83638b04c08559f5e67fc703e3263f7a8b162bbe566c4a8730ef/3.jpg" data-mid="96465508" border="0" src="https://freight.cargo.site/w/1000/i/95f7cab0e7cf83638b04c08559f5e67fc703e3263f7a8b162bbe566c4a8730ef/3.jpg" /> <img width="4000" height="2680" width_o="4000" height_o="2680" data-src="https://freight.cargo.site/t/original/i/2986c1b32d27ff02460a3005a09d68928ae3fa080c2eb9fc2e9113638e1daebf/2.jpg" data-mid="96468586" border="0" src="https://freight.cargo.site/w/1000/i/2986c1b32d27ff02460a3005a09d68928ae3fa080c2eb9fc2e9113638e1daebf/2.jpg" /> ︎︎︎ reinsteinross.com/ Social Media Content <img width="4000" height="2680" width_o="4000" height_o="2680" data-src="https://freight.cargo.site/t/original/i/305fa187752809de400576f79eaceadcbd7b8d49d24af1ba0ce4f322e29bfcc5/6.jpg" data-mid="96469113" border="0" src="https://freight.cargo.site/w/1000/i/305fa187752809de400576f79eaceadcbd7b8d49d24af1ba0ce4f322e29bfcc5/6.jpg" /> Email Marketing Templates<img width="4000" height="5500" width_o="4000" height_o="5500" data-src="https://freight.cargo.site/t/original/i/a3d10e0edfa580f020376f6b3ec322f8f2d291a516746c8662b1980e4662d1ab/1.jpg" data-mid="96469347" border="0" src="https://freight.cargo.site/w/1000/i/a3d10e0edfa580f020376f6b3ec322f8f2d291a516746c8662b1980e4662d1ab/1.jpg" /> Photography Art Direction <img width="5792" height="8688" width_o="5792" height_o="8688" data-src="https://freight.cargo.site/t/original/i/2cf33fe333d5de510ce56844f6e1233ab829dc02532a4ace0aa15c5df8d443e2/Reinstein-Ross-Jan20195170-Final-Shadow.jpg" data-mid="96469121" border="0" src="https://freight.cargo.site/w/1000/i/2cf33fe333d5de510ce56844f6e1233ab829dc02532a4ace0aa15c5df8d443e2/Reinstein-Ross-Jan20195170-Final-Shadow.jpg" /> <img width="5792" height="8688" width_o="5792" height_o="8688" data-src="https://freight.cargo.site/t/original/i/e49e6f066a08361602180817da8260ada5776c52e527805bee0d912fd2047ba3/Reinstein-Ross-Jan20195200-Final.jpg" data-mid="96469122" border="0" src="https://freight.cargo.site/w/1000/i/e49e6f066a08361602180817da8260ada5776c52e527805bee0d912fd2047ba3/Reinstein-Ross-Jan20195200-Final.jpg" /> <img width="5792" height="8688" width_o="5792" height_o="8688" data-src="https://freight.cargo.site/t/original/i/c60f55ae0c26f94a734a3856bdd7b9868398c0b267b353f36b4caf32d9ea3110/Reinstein-Ross-Jan20195447-Final-Shadow.jpg" data-mid="96469141" border="0" src="https://freight.cargo.site/w/1000/i/c60f55ae0c26f94a734a3856bdd7b9868398c0b267b353f36b4caf32d9ea3110/Reinstein-Ross-Jan20195447-Final-Shadow.jpg" /> <img width="5792" height="8688" width_o="5792" height_o="8688" data-src="https://freight.cargo.site/t/original/i/ccad1d9053bfa5787157f06e832651d384f3fdea881b5c1967dd17631ae191b1/Reinstein-Ross-Jan20195546-Final-Shadow.jpg" data-mid="96469142" border="0" src="https://freight.cargo.site/w/1000/i/ccad1d9053bfa5787157f06e832651d384f3fdea881b5c1967dd17631ae191b1/Reinstein-Ross-Jan20195546-Final-Shadow.jpg" /> <img width="5792" height="8688" width_o="5792" height_o="8688" data-src="https://freight.cargo.site/t/original/i/374c13f9102437caff92a611986aa730ae3521601a13f48cd3705d64f9baf4d4/Reinstein-Ross-Jan20195638-Final.jpg" data-mid="96469143" border="0" src="https://freight.cargo.site/w/1000/i/374c13f9102437caff92a611986aa730ae3521601a13f48cd3705d64f9baf4d4/Reinstein-Ross-Jan20195638-Final.jpg" /> <img width="5792" height="8688" width_o="5792" height_o="8688" data-src="https://freight.cargo.site/t/original/i/d2465212b741e26393d74c5852c79955d9b12acbcfddb68827f8d4c7e0edfb24/Reinstein-Ross-Jan20195686-Final.jpg" data-mid="96469145" border="0" src="https://freight.cargo.site/w/1000/i/d2465212b741e26393d74c5852c79955d9b12acbcfddb68827f8d4c7e0edfb24/Reinstein-Ross-Jan20195686-Final.jpg" /> <img width="5792" height="8688" width_o="5792" height_o="8688" data-src="https://freight.cargo.site/t/original/i/bc5f98d41a32653ec1680ece37a65e115cf21e1ba410195b7ae62677a6c2bfb5/Reinstein-Ross-Jan20195746-Final-Shadow.jpg" data-mid="96469146" border="0" src="https://freight.cargo.site/w/1000/i/bc5f98d41a32653ec1680ece37a65e115cf21e1ba410195b7ae62677a6c2bfb5/Reinstein-Ross-Jan20195746-Final-Shadow.jpg" /> https://chiaochenlu.com/Shu-Uemura Thu, 30 Jul 2020 21:00:01 +0000 Lu https://chiaochenlu.com/Shu-Uemura Client: Shu UemuraWork: Website Design PitchProject Role: Art Direction, UI/UX Design Date: 2020 Website and email redesign pitch for L'Oreal’s Shu Uemura Art of Hair, showcasing product education and enhancing the user experience through restructuring the information hierarchy. <img width="1366" height="4990" width_o="1366" height_o="4990" data-src="https://freight.cargo.site/t/original/i/a4b76b45752f55f26321164c127cef753d21630018690416ec2c603fba48d466/Shu_Uemura_HP.jpg" data-mid="78762726" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/a4b76b45752f55f26321164c127cef753d21630018690416ec2c603fba48d466/Shu_Uemura_HP.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/f17585ef058065fdf82dae6e837928e7a193cfa18580f6f21100a7ab09684a38/iPhone-X-PSD-Mockup-01.jpg" data-mid="78757964" border="0" src="https://freight.cargo.site/w/1000/i/f17585ef058065fdf82dae6e837928e7a193cfa18580f6f21100a7ab09684a38/iPhone-X-PSD-Mockup-01.jpg" /> https://chiaochenlu.com/Covergirl Sat, 25 Jul 2020 16:10:53 +0000 Lu https://chiaochenlu.com/Covergirl Client: CovergirlWork: Packaging Design for Covergirl Fall 2020 Project Role: Art Direction, Packaging Design Date: 2020 <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/16142b344efe2e269ce383fd269531de04090935f216c7721ddf837408080525/78530693_10157465316280865_984670928199745536_o.jpg" data-mid="78650312" border="0" src="https://freight.cargo.site/w/1000/i/16142b344efe2e269ce383fd269531de04090935f216c7721ddf837408080525/78530693_10157465316280865_984670928199745536_o.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1e864df876b5bd08ef617e66861a8c8a207d457100ead4b65878366199d369f4/EeGG4IYXsAAVBd_.jpeg" data-mid="78650206" border="0" src="https://freight.cargo.site/w/1000/i/1e864df876b5bd08ef617e66861a8c8a207d457100ead4b65878366199d369f4/EeGG4IYXsAAVBd_.jpeg" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/c7e5fcc3406b3baaf2af71b5fa9e6b67aa330b6b13787b63d0c370e5a5b5df22/79447878_761844760892544_8550780505029026404_n.jpg" data-mid="78650125" border="0" src="https://freight.cargo.site/w/640/i/c7e5fcc3406b3baaf2af71b5fa9e6b67aa330b6b13787b63d0c370e5a5b5df22/79447878_761844760892544_8550780505029026404_n.jpg" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/63173d15017b250a624cc543d33cf8dab9317033ea30e35847d2ed96e454e2cc/EdAlaJkXYAEYJ7f.jpeg" data-mid="78650211" border="0" src="https://freight.cargo.site/w/1000/i/63173d15017b250a624cc543d33cf8dab9317033ea30e35847d2ed96e454e2cc/EdAlaJkXYAEYJ7f.jpeg" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4d342c0047258e4f085d36fd67bfb9acca0fb117b6b51c48a2f9ebeabe94afd8/EdK4lsTXgAAThhM.jpeg" data-mid="78650210" border="0" src="https://freight.cargo.site/w/1000/i/4d342c0047258e4f085d36fd67bfb9acca0fb117b6b51c48a2f9ebeabe94afd8/EdK4lsTXgAAThhM.jpeg" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/76d8b81becb5f0d540a82070bde5e40906dcc96d3df7a1baaf7447b7f536b9f0/74912259_10157438990730865_6790398566910132224_o.jpg" data-mid="78659463" border="0" src="https://freight.cargo.site/w/1000/i/76d8b81becb5f0d540a82070bde5e40906dcc96d3df7a1baaf7447b7f536b9f0/74912259_10157438990730865_6790398566910132224_o.jpg" /> https://chiaochenlu.com/Bridgette-Hill Wed, 20 Jan 2021 21:06:35 +0000 Lu https://chiaochenlu.com/Bridgette-Hill Client: Bridgette HillWork: Brand Identity Design, Social Media Content Design, Website Design Project Role: Design Direction, Visual Design Date: 2021 Bridgette Hill’s master identity is elegant, refined, and plays an ode to her bold and expressive personality with a hint of art-deco curvature. Wordmark + Icon <img width="8000" height="2500" width_o="8000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/3027d844115d7b93baaf4524a09ebbf41033e22539b2221153ac9810b5c68bdc/Logo-01.png" data-mid="98357875" border="0" src="https://freight.cargo.site/w/1000/i/3027d844115d7b93baaf4524a09ebbf41033e22539b2221153ac9810b5c68bdc/Logo-01.png" /><img width="8000" height="2501" width_o="8000" height_o="2501" data-src="https://freight.cargo.site/t/original/i/8cfc9fe6159f35fcdd4ead12a9d9ec4ab2321c98a8b8f189f895f11f6eba4c4d/Logo-02.png" data-mid="98357876" border="0" src="https://freight.cargo.site/w/1000/i/8cfc9fe6159f35fcdd4ead12a9d9ec4ab2321c98a8b8f189f895f11f6eba4c4d/Logo-02.png" /> Brand Codes <img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/aff53967a3f1389ab2b2c8855a18e7cfa35eb176a1c9e965a40310991818dc4d/Pattern.jpg" data-mid="98364509" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/aff53967a3f1389ab2b2c8855a18e7cfa35eb176a1c9e965a40310991818dc4d/Pattern.jpg" /> Geometric + Bold Patterns <img width="3718" height="4410" width_o="3718" height_o="4410" data-src="https://freight.cargo.site/t/original/i/aa62c5f9eb4b212c7a9bc0c71c5a2492ed5c9090fa692511d256dee38f6c62bc/BH-icons2.jpg" data-mid="98364305" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/aa62c5f9eb4b212c7a9bc0c71c5a2492ed5c9090fa692511d256dee38f6c62bc/BH-icons2.jpg" /> <img width="3610" height="4411" width_o="3610" height_o="4411" data-src="https://freight.cargo.site/t/original/i/a108412a2fe32de7894b47d2f14721e1c2fa0237ab9ee3f374d14f5a071bb8ce/Iconography.jpg" data-mid="98363672" border="0" src="https://freight.cargo.site/w/1000/i/a108412a2fe32de7894b47d2f14721e1c2fa0237ab9ee3f374d14f5a071bb8ce/Iconography.jpg" /> <img width="3772" height="4641" width_o="3772" height_o="4641" data-src="https://freight.cargo.site/t/original/i/a41707cc9c31b985d31f77668f8fad03a0d4aaef19b6332d23c71981678bd721/BH-icons.jpg" data-mid="98363846" border="0" src="https://freight.cargo.site/w/1000/i/a41707cc9c31b985d31f77668f8fad03a0d4aaef19b6332d23c71981678bd721/BH-icons.jpg" /> Iconography Website Design <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/7b15e5fa932d6206584b5ca5b6c36f9b80405df54c50bf6b6e91a50e64813078/Scene-9---Laptop-Screen.jpg" data-mid="96133230" border="0" src="https://freight.cargo.site/w/1000/i/7b15e5fa932d6206584b5ca5b6c36f9b80405df54c50bf6b6e91a50e64813078/Scene-9---Laptop-Screen.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/00f00d80fea01ed43ed82966225bf4532e847ddbb407cefbd9f96edac5174386/Scene-2---Phone.jpg" data-mid="96133229" border="0" src="https://freight.cargo.site/w/1000/i/00f00d80fea01ed43ed82966225bf4532e847ddbb407cefbd9f96edac5174386/Scene-2---Phone.jpg" /> ︎︎︎ https://bridgettehill.com/ Social Media Content Templates <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/1ae1be2f5a4e6b19830180dbddb38b2f565803bd39e2072936a9f3de6a3b44c5/6.jpg" data-mid="99234799" border="0" src="https://freight.cargo.site/w/1000/i/1ae1be2f5a4e6b19830180dbddb38b2f565803bd39e2072936a9f3de6a3b44c5/6.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/703fa49f3728ad75be9c500d4e530384d897e14a589bc6159c6915e4278eb304/05.jpg" data-mid="96133228" border="0" src="https://freight.cargo.site/w/1000/i/703fa49f3728ad75be9c500d4e530384d897e14a589bc6159c6915e4278eb304/05.jpg" /> Stationery and Packaging System <img width="5102" height="3295" width_o="5102" height_o="3295" data-src="https://freight.cargo.site/t/original/i/b5fd0b3ec6a4c5028d16190353dd32e9d2760a1cf77273648757cfdd47c21c67/Bridgette_Hill_10_26_20_Brand-Bible10.jpg" data-mid="96133183" border="0" src="https://freight.cargo.site/w/1000/i/b5fd0b3ec6a4c5028d16190353dd32e9d2760a1cf77273648757cfdd47c21c67/Bridgette_Hill_10_26_20_Brand-Bible10.jpg" /><img width="5102" height="3295" width_o="5102" height_o="3295" data-src="https://freight.cargo.site/t/original/i/4d4746697d7422887bc63ad4780a7f305fe40b1fcfc8d8d7b28270165c9af776/Bridgette_Hill_10_26_20_Brand-Bible11.jpg" data-mid="96133184" border="0" src="https://freight.cargo.site/w/1000/i/4d4746697d7422887bc63ad4780a7f305fe40b1fcfc8d8d7b28270165c9af776/Bridgette_Hill_10_26_20_Brand-Bible11.jpg" /><img width="5102" height="3295" width_o="5102" height_o="3295" data-src="https://freight.cargo.site/t/original/i/9d26805898e85e4254a665edbdad8a10ed48b59f77c9208fc2956bb10ff241f9/Bridgette_Hill_10_26_20_Brand-Bible12.jpg" data-mid="96133185" border="0" 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